Uncouple before replacing. Then remove anything that hinders growth.

Let's start with a simple principle: growth in retail comes when you can change prices, product range, channels, and promotions without disrupting operations. Eighty percent of strategic effectiveness is achieved in the first 20% of the work, separating the key components of the business model. Once these are independent, every update—whether it's a new channel, a different pricing model, or a more efficient checkout—becomes a targeted, secure intervention with zero impact on the rest of the system.