Sync your products anywhere, without rewriting your business.
We centralize the management of complex catalogs by decoupling data from legacy systems. We transform inventory into a seamless and automated asset, eliminating operational inefficiencies.
Scope
4-10 weeks
Engagement
Advisory + Core Integration
Outcome
Centralized Product Engine
The Problem
Your catalog is fragmented and rigid: data complexity is blocking your sales.
Product update workflows are slow and manual. Each new sales channel requires separate uploads. The risk of pricing and inventory misalignment increases with each release, creating sales bottlenecks and impacting the end customer experience.
67%
of managers experience delays in the time-to-market of new products due to data fragmentation between different company software programs.
3.5×
slower to launch new promotions or update price lists on digital channels when systems are not governed by centralized APIs.
45%
of customer care problems in enterprise e-commerce are caused directly by incorrect, outdated, or out-of-sync product information.
Marco Fabbri
CEO & Founder
Chief Technology Officer
"A catalog held hostage by rigid backends slows time to market and erodes margins. Our goal is to free companies from the limitations of legacy systems, giving them back full control to accelerate launches and protect profitability."
The Solution
A Catalog Management engine you can control.
Update, enrich and expand your product catalog without affecting your transactional backend logic.
Central Product Truth
Core product information resides in a single, centralized, secure repository.
Channel-Agnostic Engine
A pure and flexible data layer designed to natively distribute products to any frontend or marketplace.
Unified Pricing UI
A centralized control interface to manage complex price lists, currencies, and promotional rules in real time for each market.
API-first Synchronization
Every piece of data or stock change is instantly exposed via API to all connected digital touchpoints.
Isolated Media Server
Media asset management is isolated and scales in the cloud without burdening the database.
Composable Category Skills
Advanced filtering and classification features tailored to quickly respond to users' new search needs.
Changes
Catalog management is only valuable if it grows your numbers.
01
-50%
of time required for the insertion, enrichment and publication of new product lines.
02
100%
real-time alignment of prices, discounts and stock availability across all active sales channels.
03
+35%
team efficiency by eliminating duplicate manual uploads and fragmented spreadsheets.
04
Zero
canceled orders or lost sales due to information asymmetries or stock shortages on the frontend.
05
Ready
to expand your business to new marketplaces or markets in just a few days thanks to a scalable architecture.
Process
Four phases. A valuable achievement at each step.
Each phase validates the return on investment: we reduce time, eliminate operational risks, and guarantee you an infrastructure ready to generate new revenue completely independently.
Step 1: 1-2 weeks
Data & Legacy Discovery
We map product data sources and bottlenecks in the current publishing pipeline.
Step 2: 1-2 weeks
Integration Blueprint
We design the centralized catalog with APIs for real-time data access.
Step 3: 3-6 weeks
Engine Configuration
We centralize the platform, normalize data, and automate updates.
Step 4: 1-2 weeks
Go Live
Enable zero-downtime production synchronization.
Differentiation
What actually changes.
Product data is centralized to give agility and speed to commercial strategies.
Standard approach
Platform-Locked Catalogue
- Decision Making: constrained by the structural limitations of individual e-commerce backends and existing plugins.
- Ownership: data is trapped within the legacy platform; migrating or adding channels is a cost-intensive process.
- Results: slow and fragmented loading times. Each touchpoint requires separate effort and time.
- Risk Profile: frequent mismatches in pricing and inventory, resulting in refunds and complaints.
Redify Method
API-Driven Catalogue
- Decision Making: business-driven. Change prices or launch products based on the market, not the limitations of the software.
- Ownership: full control of product information, independent of specific e-commerce platforms.
- Outcomes: massive updates and immediate publication across all channels with a single click.
- Risk Profile: maximum system stability thanks to isolated data flows and automatic validations.
Designed For Your Role
Più capacità di agire. Più spazio per il talento.
The same system creates different outcomes depending on your role — from strategy to execution and ownership.
CTO
A clear understanding of applications, connections and dependencies. To evaluate interventions, guide investments and support technological evolution with a comprehensive view.
Head of Digital
Coordinate channels, content and customer journeys through a shared SEO and GEO strategy. Translate objectives into concrete actions and develop new acquisition and sales opportunities together with your teams.
CMO
Campaigns, channels, and experiments that ship independently of platform releases.
CDO e AI Expert
Organized data, traceable flows and shared usage criteria. To build reliable analytics and AI applications that meet the real needs of people and processes.
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Unlock your architectural challenge today.
In 30 minutes, we'll analyze your current architecture to identify what's slowing your growth.
