Give more value to every relationship with your customers.
We design CRM strategies and solutions to transform customer insights into relevant business actions. We connect marketing, sales, and customer care to your business data and platforms, so that every contact contributes to the relationship and sales opportunities.
We support retail, fashion, luxury and manufacturing companies, from defining the customer journey to daily CRM use.
Engagement
CRM strategy, integration and support
Outcome
Long-lasting relationships and business growth
Scope
6-12 weeks
Growth opportunities
Your next purchase starts with what you know about the customer.
A support request, a store visit, an online order: every interaction can help you understand how to continue the relationship. We design the CRM so that this information is available to the people who need it. This helps you decide who to contact, what proposals to make, and how to ensure seamless experience across channels and departments. This approach connects customer experience, CRM and marketing orchestration according to business priorities.
Know the context
Bring together purchases, preferences and interactions into a shared customer view. Give people the insights they need to understand the relationship and prepare for the next contact.
Give continuity to the experience
Connect what happens online, in-store and in customer service. Use available knowledge to make communications and proposals relevant to the customer journey.
Develop the business relationship
Organize leads, campaigns and opportunities with shared priorities. Support acquisition and repurchase with coordinated activities between marketing and sales. Benefits are presented as value directions, not as guaranteed performance increases.
Giuliano Torelli
Chief Marketing Officer
Seen up close
«Customer knowledge creates value when it helps them decide how to continue the relationship. We design CRM so that those involved in marketing, sales, and customer service can apply that knowledge to their work.»
The Solution
A CRM that works with your business.
We start with your business priorities and the way your people work. We design the CRM journey and connect it to existing platforms, with clear responsibilities and criteria for evaluating their use. As a Digital Architecture Partner, we bring together systems, marketing and AI where the project requires it. The journey extends to operational implementation and knowledge transfer.
CRM strategy and customer journey
We define objectives, customer profiles, and relationship moments to address: from the e-commerce and in-store experience to B2B sales processes. We plan acquisition, sales, and loyalty with shared priorities and indicators.
Customer data and vision
We organize customer records, purchases, preferences and interactions into a unified view of the customer. We oversee data quality, consent management and access criteria to support the work of various departments.
CRM and platform integration
We connect CRM to e-commerce, management systems, points of sale, marketing tools and customer care. We design workflows that make information available to the people and processes that use it.
Lead and marketing orchestration
Give direction to every contact. We design segments, campaigns, and contact paths based on your business objectives. We coordinate the steps between marketing and sales, from initial expression of interest to opportunity management.
AI and automation
We evaluate use cases for segmentation, analytics, and human support. We design automations and assistants with defined objectives, controls and responsibilities, verifying their functionality before operational deployment.
Adoption and measurement
Bring CRM into your daily work. We support people in using new tools and processes. We prepare documentation, knowledge transfer and indicators to monitor adoption and guide subsequent developments.
What changes in your company
Customer knowledge becomes a business resource. The value of CRM takes shape in everyday decisions: a proposal prepared with the right context, a clear handover, a campaign aligned with sales priorities.
01
Loyalty
Build continuity in your relationship. Use your history and available preferences to plan relevant contacts and initiatives. Identify moments to rekindle the dialogue and propose new purchase opportunities.
02
Customer care
Start from the customer's history. Provide support managers with useful information about previous interactions. Connect the service to the business relationship, with defined access and accountability criteria.
03
Sales
Bring context into the negotiation. Organize leads and opportunities with shared priorities. Help people prepare proposals and identify development opportunities for existing customers.
04
Check
Analyze the journey with shared indicators. Connect campaigns, sales activities and CRM usage to a measurement plan. Use the data to evaluate decisions and define subsequent interventions.
05
Collaboration
Make the next step clear. Define how marketing, sales and customer service exchange information and responsibilities. Design workflows and automations around people's work.
Process
Four steps to bring CRM strategy into people's work.
We build the path together with your teams, connecting business objectives, processes and technology choices. From analysis to initial implementation, we share priorities and responsibilities; support and optimization support the CRM's evolution over time.
Step 1: 1-2 weeks
Analysis and objectives
We listen to people and delve into processes, customer journeys and business priorities. We analyze data and platforms to define opportunities and the scope of the initial activation.
Step 2: 2-3 weeks
Strategy and planning
We define your CRM roadmap and evaluate the best solution for your ecosystem. We design integrations, segments, operational flows, and indicators, sharing responsibilities and usage criteria.
Step 3: 2-3 weeks
Implementation and integration
We configure the CRM, organize the data and connect the platforms. We activate the campaigns, automations and AI features planned by the project, verifying their functionality with the teams.
Step 4: 1-2 weeks
Go Live and support
We support people in their daily use of CRM. We monitor initial results and define subsequent activities regarding processes, campaigns and experience quality.
What sets us apart from others
The difference is in the way activities are organized around the business.
Our approach connects architecture, data, and processes to prevent growth from generating new fragmentation: we transform operational complexity into strategic clarity, aligning decisions and priorities with business outcomes.
The standard approach
- Systems, marketing and AI proceed in silos with separate logic and priorities.
- Existing solutions are adapted to contexts with different constraints.
- Intervention is initiated only after the problem has emerged and costs have already increased.
- Technology, growth and relationships are distributed across different vendors.
- The project is measured by distinct outputs, not by system convergence.
The Redify Model
- We integrate systems, marketing and AI toward a single business direction.
- We start from the points of friction to build what's really needed.
- We design architectures and paths based on the client's constraints, stack and objectives.
- A single method to make technology, growth and relationships work together.
- We protect what matters: control, speed, direction and growth capacity.
Designed For Your Role
A shared vision of the customer. The value of every skill.
CRM connects business priorities to the work of those leading technology, marketing, digital and data. Each function contributes to transforming information into coordinated actions, relevant experiences, and measurable results.
CTO
You plan the evolution of your CRM alongside the platforms that support your business. Define integrations, access points and technical priorities to ensure reliable workflows and support ecosystem development.
Head of Digital
Connect CRM, e-commerce and the customer journey in a shared path. Coordinate people and activities to ensure a seamless customer experience and develop acquisition and repeat purchase opportunities.
CMO
Transform customer insights into relevant segments, campaigns, and offers. Coordinate acquisition and retention and measure the contribution of marketing efforts to conversions, sales and repeat purchases.
CDO e AI Expert
You define the quality, accessibility, and usage criteria for customer data. You apply predictive analytics, automation and AI assistants to support people in their decisions and daily activities.
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Do you want to grow your sales by building stronger relationships with your customers?
We start with your business goals and the work of your people. Together, we'll build a path that connects data, platforms, marketing and AI to improve the customer experience, encourage repeat purchases and grow sales.
